BRAND

HYSTERIC GLAMOUR

HYSTERIC GLAMOUR
Since 1984

HYSTERIC GLAMOUR is an authentic fashion brand based on standard American casual style, including denim, military, workwear, and outdoor products. Keeping the core of standard American style, we arrange all products by adding an essence of American pop culture in ’60 to ‘80s. From rock music, art, pornography to mass products, we arrange the beauty of good old American culture to express our one and only fine collection to all customers.
Not only reviving the silhouette and image of the product, we focus on research and craftsmanship to reappear its authenticity in detail of material and process of making product. We respect the detail of vintage piece delivered in the past, but also aggressively adopt latest and innovative technology to develop original materials for HYSTERIC GLAMOUR. Moreover, graphic works and visuals are another aspects we focus to symbolize our brand.
From respecting the authenticity and pop culture, we continuously hold collaboration projects with various musicians, artists and other brands to provide our premium quality to all customers in the world.

Hysterics

Hysterics
Since 1990

Thee Hysteric XXX

Thee Hysteric XXX
Since 2003

JOEY HYSTERIC

JOEY HYSTERIC
Since 2006

PLAYBOY × HYSTERIC GLAMOUR

PLAYBOY × HYSTERIC GLAMOUR
Since 2013

Designer Nobuhiko KITAMURA

Designer
Nobuhiko KITAMURA

Nobuhiko Kitamura was born 1962 in Tokyo, Japan. He began working for Ozone Community Corporation straight after he graduated Tokyo Mode Gakuen in 1984. That same year he started Hysteric Glamour at the age of 21. From the beginning, his collections were inspired by rock music that he was hooked on since his early teen years. He is one of the forerunners to introduce collections that integrated rock and fashion. His love of rock and his talent has brought him close to stars such as Sonic Youth, Primal Scream, Patti Smith, and Courtney Love. His artistic sensibility and attraction to vintage pornography and contemporary art is expressed through Hysteric Glamour t-shirts, which have become a staple of the brand. He also is deeply involved in the photography industry by self-producing and publishing artwork of photographers such as Terry Richardson, Daido Moriyama, and Nobuyoshi Araki.