TABLOID

WORLD FASHION TREND Vol.2

WORLD FASHION TREND Vol.2

TOPIC2. BOHO CHIC

One big trend for Summer 2015 is ‘70s taste featuring retro flower pattern and psychedelic color pattern. Above all, Bohemian style is still leading the trend since previous Runway and HYSTERIC GLAMOUR is following its trend with adding original design taste.

① is featuring good old character drawn by Nobuhiko Kitamura, a designer of HYSTERIC GLAMOUR. Item

② is using bandana for accent.

③ and ⑥ is a long skirt and frilly blouse featuring Georgette texture made of Rayon. Both items are featuring original flower and HYSTERIC BEAR design pattern. Studs Belt

④ gives you additional spice into style and suede leather material used in soft pointed ankle boots

⑤ is also a key material for upcoming season. Item

⑦ is using cotton and hemp as material, but its gradation volume silhouette is unique enough to attract people’s eyes.

⑧ A stand color three quarter sleeve blouse is featuring premium cotton made in India. Item

⑨ is a high waist short pants expressing denim material by using chino texture.

⑩ is a mini skirt made of stretch denim and

⑪ is one of popular items released by HYSTERIC GLAMOUR in the past named “Scratch Frilly Pants” but arranged to match the recent trend. And

⑫ is a leather pochette with a detail of rider’s jacket.

2015.06.25
WORLD FASHION TREND

WORLD FASHION TREND

TREND 1. BACKPACK

Sports mix style is still popular among teenagers and they are now paying attention to backpack as accent items. Here are selected backpack from latest HYSTERIC GLAMOUR lineup.

Nylon rip stop material is used for ① and ② to strength endurance and lightweight. Both items are compact and easy to carry for travel backpack. For ③, it is featuring big pockets and sleeve for laptop. Item ④ has attractive leather strap with original camouflage pattern on the body. It seems very classical, but featuring laptop pocket to match with current user’s needs. HYSTERIC GLAMOUR has also come up with tough and strong backpack featuring CORDULA nylon for body with antifouling and water resistance technology on the backside. Also, waterproof zipper protect inside of backpack from rain, so please be safe to put laptop and others in prepared pocket. At last, but not least, item ⑥ is a collaboration model with made in U.S.A. “Workers Supply.” Not only featuring its unique detail arrangements, it is focusing on tiger stripe camouflage pattern on nylon material and Chrome Excel Leather from Horween Leather Company.

2015.06.19
POLAROID SUNGLASSES

POLAROID SUNGLASSES

Polaroid is known as a symbol of instant camera throughout the world and its root started by an owner of Polaroid, an inventor who has achieved over 500 patents from his invention, inventing the first polarized plate in 1929. Using its technology, he has announced world first polarized sunglass in 1935 and established “Polaroid Corporation” in 1937. The history and innovation done by “Polaroid Corporation” is highly regarded by a selected people, and HYSTERIC GLAMOUR is one of selected companies that impressed by its historical background and offered an opportunity for making collaboration eyewear. Producing two types of frame, ecombination frame type B and Wellington type featuring original collage graphic pattern on back side of temple for black color to create originality. Also, only for Wellington type, we have lined up camouflage patterned version. It is the first sunglass collaboration done by Polaroid that will give excitement to the world.

POP & FUN!

POP & FUN!

ウンと見映えがアップする、キャッチーなモチーフが勢揃い   A variation of catchy motif gives you POP and FUN!

Once you wear it, you cannot stop wearing it! Upcoming Summer trend is something that provide everyone “WOW!” One magical item changes your day!

A graphical collage blouson, a zip sweat with a design inspiration of Mick Jagger from “The Rolling Stones,” a rib pants of WOODY WOODPECKER, and other unique design pattern will give you POP and FUN! Don’t forget items featuring mysterious rabbit from JOEY HYSTERIC visual book in 2013 and tops of HYSTERIC BEAR for additional option!

2015.05.14
SHIRT

SHIRT

一枚あると何かと便利。いや、初夏には何枚あっても困らないConvenient item for all season! But you might want few more stock for upcoming Summer season.

It could be worn as one layered simple style, or also could worn as cardigan style by opening the front button. There are variety of ways to enjoy coordinating shirt in summer season! Maybe you can try rolling up sleeves for arrangement.

LONG SLEEVES

A beer can motif ink jet printed shirt has relaxing characteristic by using rough look broad cloth and button down collar using interlining cloth. Also, for ‘40s vintage motif work shirt, HYSTERIC GLAMOUR used typewrite cloth to express Summer time freshness. Moreover, a button down shirt with wide multi stripe design, a big silhouette gradation shirt using cotton linen and more designed shirts are lined up for Summer season!





SHORT SLEEVES

A main design theme for short sleeves collection is ‘50s taste Rudy style. A bowling shirt with patchwork and embroidered design is one of representative items for ‘50s. For more information, button down short sleeves with a design pattern of checker board, brand name and cocktail glass, and vintage animal motif designed puff sleeve blouse using satin material are recommended items from HYSTERIC GLAMOUR. Don't miss open collar shirt with an arrangement of Chenille embroidered lettered design and bowling pin silhouette button

2015.05.13
DENIM ITEMS

DENIM ITEMS

ベーシックとは違う、最旬としてのデニムを楽しみ尽くす Enjoy denim with something different from basic, something more trendy.

Denim is one of basic items for all time, but it seems like there is a big trend movement of denim that over wraps its standard position. It is up to you to pick denim trend in jacket or pants, but better prepare for the movement!

CLUSH DENIM Instead of recent standard navy blue denim, a hard and damaged denim is now on trend. No need to say, but hard and rock style is one of our field of expertise that we have lined up ag-gressive design for this collection. For mens recommendation, we would pick up light and soft texture denim with full customize of damage and repair process. We can call them as “art piece” instead of item. On the other hand, we recommend relaxing waist fitting denim for women’s collection. It has an image of remaking mens collection with damage process and unique design by using iconic HYSTERIC girl as patchwork

2015.05.08
SUMMER SUEDE

SUMMER SUEDE

薄くて軽い特別なスエードだから、初夏にバッチリ!

It seems like picking fall and winter material, such as suede in Summer style is a next trend. No need to say, but it is necessary to choose a material that suits each season, therefore, HYSTERIC GLAMOUR has selected following items for Summer season!

One of leather materials we picked up is Goat skin suede. Keeping its thinness and suppleness, we have challenged resin treatment for inner leather to enhance strength. A rider’s jacket is one of items featuring our latest suede material and it can be worn as cardigan since it is thin and supple. Also, flared skirt using same material expressed solid silhouette by adding thick yoke and belt tab & buckle for accent. The length of skirt is beautifully cut to match with boots to present mature fashion.

2015.05.08
2015 EARLY SUMMER FAIR START !!

2015 EARLY SUMMER FAIR START !!

今シーズンも見逃せない! アーリーサマーフェアを開催

Starting from Friday, April 17, all HYSTERIC GLAMOUR official shops in Japan will be holding early Summer Fair. All customers who have purchased over ¥40,000 yen worth of HYSTERIC GLAMOUR items, including ladies, mens and kids have an opportunity to re-ceive special novelty made only for this early Summer season!

A seasonal special novelty has become popular among HYSTERIC GLAMOUR fans and it is now recognized as one must have item to obtain each season. This season, HYSTERIC GLAMOUR original hoodie towel made in IMABARI, Aichi prefecture will be gifted to customers. “Women head stripe hoodie towel” features soft and spongy texture with amazing water absorbency as technology and its large-sized mantle design make you want to bring it to outdoor activities, such as beach and music festival! Also, it is convenient to use as summer blanket for transportation since it comes with handy tote bag for easy to carry

NOVERTY WOMAN HEAD STRIPE HOODIE TOWEL MULTI ※キャリングバッグ付き
2015.04.15
WOODY WOODPECKER & CHILLY WILLY

WOODY WOODPECKER & CHILLY WILLY

人気キャラクターたちがスクリーンを飛び出し、この春も大暴れ!

A collaboration series dramatically started from last year is back! This upcoming season, WOODY WOODPECKER will aggressively break into HYSTERIC GLAMOUR new lineup with new friend!

In spite of being a popular character since 75 years ago and still loved by everyone, it is difficult to find vintage apparel featuring WOODYWOODPECKER. From its contradiction, HYSTERIC GLAMOUR dramatically started collaboration and still create big buzz toward American casual fashion by launching the 2nd collaboration project with new friend “CHILLY WILLY.” All items are featuring their unique characters by arranging them big into design. Cut and sewn shirt, sweat items inspired from old sheet and other small items such as sneaker and bag are in collection line up. Better check it out for their new movement!

WOODY WOODPECKER:
HOODIE JACKET (WOMAN) ¥34,000 / BORDER TEE (MEN) ¥12,800 / HOODIE (WOMEN) ¥26,000 / LONG SKIRT (WOMEN) ¥17,800 / SHORT PANTS (WOMEN) ¥16,800 / SLIP-ON(MEN) ¥18,800 / SNEAKER (MEN) ¥22,000

CHILLY WILLY:
PINK SWEAT (WOMEN) ¥16,800 / BLUE HOODIE (MEN) ¥22,000 / GRAY HOODIE ¥18,800 / CLUTCH BAG ¥9,800 / REVERSIBLE BAG ¥19,800

CAMI ¥6,800 / LEGGINGS ¥10,800 / BRA ¥6,800 / UNDER SHORTS (WOMEN) ¥3,400 / UNDER SHORTS (MEN) ¥4,800
WHOLE PATTERN

WHOLE PATTERN

ブランド世界観が炸裂する、総柄グラフィックのススメ

Continue from the previous page, graphical and artistic pattern is one of must check trend for this season. Once you coordinate with basic apparel and items in closet, you will be surprised how it dramatically changes your fashion into seasonal trend style!

Variety of unique and aggressive patterned items is made by HYSTERIC GLAMOUR since artistic graphics and patterns are brand’s specialty. There are reversible jacket and short pants featuring sweater material for relaxing time and well detailed designed lightweight hoodie jacket made of high density nylon material for happy time. Also for lightweight hoodie jacket, it has functions of wind breaking and zippers to cutoff water to prevent from rainy days. Both items are highly recommended! Furthermore, there are waterproof and stretchable shorts with same design from hoodie jacket and work shirt for men. The women’s cardigan made from long process of printing will give energy to live happy for upcoming season!

REVERSIBLE JACKET (WOMEN) ¥46,000 / HOODIE JACKET (MEN) ¥36,000 / SHIRT (WOMEN) ¥19,800 / SHIRT (MEN) ¥22,000 / SWEAT SHORT PANTS (MEN) ¥15,800 / SHORT PANTS (MEN) ¥26,000 / CARDIGAN (WOMEN) ¥24,000
2015.03.19